Category: Webmaster Tips

Stylesheets are the hottest thing in web design since they were introduced a few years back. They give you huge control over your design, and with a few small changes, you could change the look of your whole site. Only more recent browsers support them, but now about 90% of web users can see them, so you should use them in your site if you are need to control the overall look of your site, or if you are just tired of correcting the formatting on individual pages.

Category: Conversion Tips

Make it easy for your visitors to ask questions and you will see a dramatic increase in conversions. An "FAQ" or "Frequently Asked Questions" section is not enough, you must either place a link to an email address (preferably an active one) or provide a support form or support ticket system. SECRET TIP: Place a picture of your support staff on your contact page and you'll get even more feedback. Afraid of being bombarded with SPAM? Use a tool which masks your email address from spiders!

Category: Webmaster Tips

Make sure that while you are creating web pages that you check to make sure that they appear properly in different browsers. Some of the most important to check are Internet Explorer, Netscape and the AOL browser. In addition to checking web pages, check to see if your bulk emails appear as you have designed them in the various email programs.

Category: Conversion Tips

This is something that most business people learn over time. By giving your visitors a choice as to what to take away from your site, conversion rates will shoot through the roof. Even if you sell one product, bundle them so that when people buy something they feel as if they received value from the purchase. For example, give price discounts on multiple purchases.

Category: Website Development Tips

Here's how to streamline the architecture of your site: Don't let visitors click more than three times! Make sure that none of your pages are more than three clicks away from any other. People should never have to click more than three times to find what they’re looking for. If you’re not sure how the pages on your site relate to each other, map them out on paper. Any site that has more than two pages should be nonlinear in design. Your visitors shouldn’t have to click back and forth through a whole series of pages to get where they’re going -- especially if they’re looking to buy something! Make sure that your visitors can easily find their way back to your home page, no matter where they are on your site. And, most importantly, make sure they’re always within one click of making a purchase!

If your web site is large and content rich, provide links within your content to other pages on your site. It’s an easy way to persuade visitors to check out those pages as well. Just be sure to include an easy-to-locate “back” button that will return visitors to the page they were on before.

Category: Affiliate Program Tips

One of the most successful forms of marketing is the personal recommendation. When someone you trust recommends something, you tend to listen more closely. Use testimonials in your affiliate marketing and watch your results improve.

Category: Public Relations Tips

Choose keyword phrases that work with the product or service you are promoting and that are the same terms as people's keywords and key-phrases. Also choose the terms which generate the most traffic for your press release. You could also consider rewriting releases based on the different search terms and submitting them to the search engines. Make sure to place the keywords or keyword phrases into the headline as well as the body of the release.