Category: Ecommerce Tips

Once a customer reaches the point where he or she is ready to complete an online purchase, shipping fees are added to the total cost. It has been said that high shipping fees and unexpected costs can keep that customer from purchasing anything.

Therefore, it may be wise to help the customer know how shipping fees will increase with each item. It is wise to offer fast and slow shipping options. It may also be wise to follow the lead of Amazon.com in offering reduced shipping fees for certain items. No matter what, seek to help your customers make purchases.