The reason that most websites have a low conversion rate is because they are attracting visitors that have no business being at their site. To increase your conversion rate modify the titles and description of your SEM (search engine marketing) and PPC (pay per click) campaigns. By telling potential visitors exactly what is at your site you are sure to attract more qualified visitors and thus increase conversion. SECRET TIP: State in titles and descriptions what you offer and who the product is for to increase conversion rates.

Make it easy for your visitors to ask questions and you will see a dramatic increase in conversions. An "FAQ" or "Frequently Asked Questions" section is not enough, you must either place a link to an email address (preferably an active one) or provide a support form or support ticket system. SECRET TIP: Place a picture of your support staff on your contact page and you'll get even more feedback. Afraid of being bombarded with SPAM? Use a tool which masks your email address from spiders!

This is something that most business people learn over time. By giving your visitors a choice as to what to take away from your site, conversion rates will shoot through the roof. Even if you sell one product, bundle them so that when people buy something they feel as if they received value from the purchase. For example, give price discounts on multiple purchases.

Email is so cheap and easy that reminding key customers and suppliers isn’t all that hard. When you help them cut down on the frustrations of doing business, you immediately become a person they LIKE doing business with. That can translate into all kinds of benefits, including better service.