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Category: CRM - Customer Relations Mgmt. Tips

  [54] CRM - Customer Relations Mgmt. Tips 1 2 3 4 5 6 7 8 9  
Treat your customers with the utmost respect. #161

People are also deluged with information and opportunities. The products and services of companies they select and build relationships with are those who treat them as reasonable, intelligent people and nothing short of that. If you want these people as your customers, your CRM strategy must reflect this.

3.08 (13)

Thanks to: Anonymous - U.S.A. - rec.:Apr 30, 2004 - pub.:Apr 30, 2004 - sent:Oct 6, 2004


Dealing with Complaints and Criticism, part two #420

It may be possible to regain the trust of disillusioned customers. Some policies and products can be revised enough to bring back customers. Some new products can replace old, unpopular ones so to bring back customers.

However, it is not always good to bend over backwards to please people. Many companies should strive to retain their current customers instead of trying to gain everyone's trust.

3.40 (10)

Thanks to: Anonymous - U.S.A. - rec.:May 20, 2005 - pub.:May 20, 2005
Testing a Customer's Patiene and Loyalty: Example #6 #639

How much does it take before a customer gives up, switches products, or decides to avoid a brand? Here is another example of something that can contribute to customers' decisions.

6. Discouraging or confusing options. This can include the following:
a) Awkward package deals that ask a customer to buy too much at one time.
b) A limited inventory.
c) Products that aren't consistently available.
d) Add-ons that do not seem to provide additional benefits.

3.40 (10)

Thanks to: Anonymous - U.S.A. - rec.:Jul 5, 2005 - pub.:Jul 5, 2005
The Educated Customer, part two: Answers #828

The questions asked in part one of this tip will now be answered.

1. Why do you vouch for your products' superiority?
Answer: Because you want to make sure customers have reasons to choose them. If you do not help your customers learn why you believe you are superior, they may be more likely to look elsewhere.

2. Why can a package deal be more worthwhile than an individual item, and why can an expensive product justify its cost (compared to a lesser product)?
Answer: Because you want to help customers remember that value can be as important as price. Remind them that cheap products may be less reliable. Help them learn what differences exist, and they may be more likely to purchase better products and deals.

3. Why can remaining loyal to your company pay off for a customer?
Because you want them to understand that loyalty programs can work in their favor. They can earn things such as coupons and exclusive discounts. Once they know this, they may be more willing to stand by you.

3.40 (10)

Thanks to: Alan R. - Chicago - U.S.A. - rec.:Feb 20, 2006 - pub.:Feb 20, 2006
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